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What is a SWOT Analysis ?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Strengths and weaknesses are internal to an organization. Opportunities and threats originate from outside the organization. A SWOT analysis, usually performed early in the project development process, helps organizations evaluate the environmental factors and internal situation facing a project. 

How does it work ?

It accomplishes this by assessing the organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) In addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization).  SWOT analysis determines if the the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat).

Why use it?

To develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats.

Please speak with a VANTAGE business professional for a more detailed explanation of products available to assist you in protection planning